Whilst they may not all have resources to implement it, the vast majority of marketing professionals understand Marketing Automation and the benefits of targeting specific content towards specific audience personas. The Next Step Advances in Data Analytics/Business Intelligence technologies enable us to take that a stage further. These technologies allow [...]
IQBlade’s Ben Abraham explains why data insights should be a central component of partner and vendor processes, programmes and product offerings. Data insights are more than just an optional add-on Many of the most successful businesses of the 21st century have built their competitive advantage on a foundation of data [...]
The degree of accuracy with which we are now able to predict weather patterns is improving with every passing day. This is an impressive application of data, computer science and mathematics, especially considering the ever-changing weather dynamic, and gives real value to individuals and organisations alike. At the same time, [...]
