Improve Marketing Performance with Data Intelligence

By |2022-11-17T12:10:46+00:00November 17, 2022|Blog|

Whilst they may not all have resources to implement it, the vast majority of marketing professionals understand Marketing Automation and the benefits of targeting specific content towards specific audience personas. The Next Step Advances in Data Analytics/Business Intelligence technologies enable us to take that a stage further. These technologies allow [...]

Drive Decisions, Create Leads with Real-Time, Accurate Data

By |2022-11-17T10:50:41+00:00November 17, 2022|Blog|

If data is the new oil, the speed and ease with which we access it will determine who wins the race. That being said, if the data being accessed is not real-time AND accurate, the rate at which it is accessed has little impact on the overall outcome. Historic Data [...]

“Do You Want Data with That?” Why Data Insights aren’t Fries!

By |2022-11-16T11:31:14+00:00November 16, 2022|Blog|

IQBlade’s Ben Abraham explains why data insights should be a central component of partner and vendor processes, programmes and product offerings. Data insights are more than just an optional add-on Many of the most successful businesses of the 21st century have built their competitive advantage on a foundation of data [...]

Predicting the Weather! (12 Months in Advance with Limited Data)

By |2022-11-16T11:51:44+00:00November 16, 2022|Blog|

The degree of accuracy with which we are now able to predict weather patterns is improving with every passing day. This is an impressive application of data, computer science and mathematics, especially considering the ever-changing weather dynamic, and gives real value to individuals and organisations alike. At the same time, [...]

5 Questions every Channel Leader Should Ask their Management Team

By |2022-11-17T10:50:03+00:00November 15, 2022|Blog|

The best performing channel leaders are leveraging rich data to identify and engage the best partners and channel segments. There's an abundance of readily accessible market data on your channel partners, and yet the sheer volume of data can make it challenging to profile and benchmark your channel community. 1. [...]

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