Whilst they may not all have resources to implement it, the vast majority of marketing professionals understand Marketing Automation and the benefits of targeting specific content towards specific audience personas. The Next Step Advances in Data Analytics/Business Intelligence technologies enable us to take that a stage further. These technologies allow [...]
IQBlade’s Ben Abraham explains why data insights should be a central component of partner and vendor processes, programmes and product offerings. Data insights are more than just an optional add-on Many of the most successful businesses of the 21st century have built their competitive advantage on a foundation of data [...]
The best performing channel leaders are leveraging rich data to identify and engage the best partners and channel segments. There's an abundance of readily accessible market data on your channel partners, and yet the sheer volume of data can make it challenging to profile and benchmark your channel community. 1. [...]
I've been listening to TheInquisitor podcast with Marcus Cauchi of Sandler Training, featuring an excellent discussion with Jay McBain, Principle Analyst, Global Channels at Forrester. It’s well worth an hour for anyone responsible for setting the strategy of a Vendor, Distributor or Channel Partner (VAR, MSP, ISV etc). I picked [...]
Ben Abraham, Co-founder & Head of Product and Innovation at IQBlade, shares his thoughts on the power of data. Firstly, I have a confession to make. I’m a bit of a data geek. I’ve always loved the power of data to help make more informed decisions and solve problems. From [...]
IQBlade is pleased to be listed in The Canalys Channels Ecosystem Landscape 2022 as one of 15 companies in the Channel Data Management cohort, of which only 5 were based in Europe. The Canalys Channels Ecosystem Landscape 2022 recognizes 223 companies globally who will drive competitive advantage to users of their [...]
