Whilst they may not all have resources to implement it, the vast majority of marketing professionals understand Marketing Automation and the benefits of targeting specific content towards specific audience personas. The Next Step Advances in Data Analytics/Business Intelligence technologies enable us to take that a stage further. These technologies allow [...]
If data is the new oil, the speed and ease with which we access it will determine who wins the race. That being said, if the data being accessed is not real-time AND accurate, the rate at which it is accessed has little impact on the overall outcome. Historic Data [...]
When you’re trying to sell a solution, there’s nothing more compelling than saying it’s used by the fastest growing businesses. In other words: fast-growing companies believe this drives growth, or it’s driving the growth of fast-growing companies. As part of our ‘Tech Impact ’19’ report, we looked at precisely which [...]
Antony Young, Commercial Director at IQBlade, on why organisations need to focus on data strategy to better support customers in a post-Covid-19 world and what our real-life sales data reveal about the impact of the pandemic on the IT market. Applying Data to Make an Impact As businesses assess the [...]
IQBlade’s Ben Abraham explains why data insights should be a central component of partner and vendor processes, programmes and product offerings. Data insights are more than just an optional add-on Many of the most successful businesses of the 21st century have built their competitive advantage on a foundation of data [...]
The degree of accuracy with which we are now able to predict weather patterns is improving with every passing day. This is an impressive application of data, computer science and mathematics, especially considering the ever-changing weather dynamic, and gives real value to individuals and organisations alike. At the same time, [...]
We're really pleased to have been named in Forrester’s Channel Software Tech Stack for the second year running, alongside many prestigious and long-established technology companies. The Channel Software Tech Stack is an annual report published by Principle Analyst, Jay McBain. He uses his vast experience and industry network to identify [...]
The best performing channel leaders are leveraging rich data to identify and engage the best partners and channel segments. There's an abundance of readily accessible market data on your channel partners, and yet the sheer volume of data can make it challenging to profile and benchmark your channel community. 1. [...]
IQBlade is essentially a software company, but we get involved in a lot of discussions about the launch plans for new solutions through the channel. Here are my 3 Top Tips for maximising success: You need 5 (yes, 5!) Value Propositions Your company wouldn’t have got this far without a [...]
I've been listening to TheInquisitor podcast with Marcus Cauchi of Sandler Training, featuring an excellent discussion with Jay McBain, Principle Analyst, Global Channels at Forrester. It’s well worth an hour for anyone responsible for setting the strategy of a Vendor, Distributor or Channel Partner (VAR, MSP, ISV etc). I picked [...]
