Improve Marketing Performance with Data Intelligence

By |2022-11-17T12:10:46+00:00November 17, 2022|Blog|

Whilst they may not all have resources to implement it, the vast majority of marketing professionals understand Marketing Automation and the benefits of targeting specific content towards specific audience personas. The Next Step Advances in Data Analytics/Business Intelligence technologies enable us to take that a stage further. These technologies allow [...]

Drive Decisions, Create Leads with Real-Time, Accurate Data

By |2022-11-17T10:50:41+00:00November 17, 2022|Blog|

If data is the new oil, the speed and ease with which we access it will determine who wins the race. That being said, if the data being accessed is not real-time AND accurate, the rate at which it is accessed has little impact on the overall outcome. Historic Data [...]

The Fastest Growing Businesses: What Channel Tech do they use?

By |2022-11-17T14:15:16+00:00November 16, 2022|Blog|

When you’re trying to sell a solution, there’s nothing more compelling than saying it’s used by the fastest growing businesses. In other words: fast-growing companies believe this drives growth, or it’s driving the growth of fast-growing companies. As part of our ‘Tech Impact ’19’ report, we looked at precisely which [...]

Harnessing the Power of Data: A Key to the Recovery of the IT Channel

By |2022-11-16T16:55:58+00:00November 16, 2022|Blog|

Antony Young, Commercial Director at IQBlade, on why organisations need to focus on data strategy to better support customers in a post-Covid-19 world and what our real-life sales data reveal about the impact of the pandemic on the IT market. Applying Data to Make an Impact As businesses assess the [...]

Predicting the Weather! (12 Months in Advance with Limited Data)

By |2022-11-16T11:51:44+00:00November 16, 2022|Blog|

The degree of accuracy with which we are now able to predict weather patterns is improving with every passing day. This is an impressive application of data, computer science and mathematics, especially considering the ever-changing weather dynamic, and gives real value to individuals and organisations alike. At the same time, [...]

Use Data to Drive Hyper-Growth in your B2B Tech Company

By |2022-11-16T11:50:39+00:00November 14, 2022|Blog|

Ben Abraham, Co-founder & Head of Product and Innovation at IQBlade, shares his thoughts on the power of data. Firstly, I have a confession to make. I’m a bit of a data geek. I’ve always loved the power of data to help make more informed decisions and solve problems. From [...]

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