When you’re trying to sell a solution, there’s nothing more compelling than saying it’s used by the fastest growing businesses. In other words: fast-growing companies believe this drives growth, or it’s driving the growth of fast-growing companies. As part of our ‘Tech Impact ’19’ report, we looked at precisely which [...]
The best performing channel leaders are leveraging rich data to identify and engage the best partners and channel segments. There's an abundance of readily accessible market data on your channel partners, and yet the sheer volume of data can make it challenging to profile and benchmark your channel community. 1. [...]
IQBlade is essentially a software company, but we get involved in a lot of discussions about the launch plans for new solutions through the channel. Here are my 3 Top Tips for maximising success: You need 5 (yes, 5!) Value Propositions Your company wouldn’t have got this far without a [...]
I've been listening to TheInquisitor podcast with Marcus Cauchi of Sandler Training, featuring an excellent discussion with Jay McBain, Principle Analyst, Global Channels at Forrester. It’s well worth an hour for anyone responsible for setting the strategy of a Vendor, Distributor or Channel Partner (VAR, MSP, ISV etc). I picked [...]
