Whilst they may not all have resources to implement it, the vast majority of marketing professionals understand Marketing Automation and the benefits of targeting specific content towards specific audience personas.
The Next Step
Advances in Data Analytics/Business Intelligence technologies enable us to take that a stage further.
These technologies allow us to find “Perfect Partners” for IT Vendors and Distributors or to identify “Perfect” end-user prospects for resellers, based on existing technologies they already use.
This analysis enables marketing teams to become even more specific. For example, the message below can be targeted at Manufacturing companies, within a certain postal region, with revenues over £50million, and where we already know what ERP and Database Technologies they are using:
“Using SAP & Oracle to improve productivity in Manufacturing? Our document management solution can reduce the time from design to production by 35%…”
They could get even more specific and only target companies where OPEX per head is an issue, and they are likely to be receptive to messages about efficiency.
Time-Efficient Data Analysis
Of course, this level of analysis has always been possible, by doing months of due diligence. However, platforms like IQBlade are now enabling it to happen at scale, in a fraction of the time.
When you know what to expect, you can optimize marketing efforts to offer prospects exactly what they’re looking for in price, message, and experience to encourage certain behaviors. It’s all about personalizing account strategies according to prospect needs.
Discover the possibilities of working with the IQBlade Platform.